Aldi and their iconic “Me-too’s”

Just in case you thought ‘me-too’s’ were a thing of the past – think again. Discount superstore Aldi’s new releases and re-releases will make for some bargain happy customers.

I think it would be fair of me to say that German superstore Aldi is no stranger to ‘borrowing’ ideas from brands. Their Jo Malone style candles, launched in 2017, have become the stuff of consumer dreams – they literally sell out as they hit the shelves. The retailer’s take on iconic scents such as Pomegranate Noir, Peony and Blush Suede and Lime, Basil and Mandarin at a fraction of the cost (with a slight name change in most cases) has kept bargain hunters very happy. The ensuing social media posts of ‘I managed to get these today’ and the frantic demands of ‘where from..which store. I’m in the car now’… are the stuff of marketing people dreams! The range is ever expanding with 2020’s recently added scents in home fragrance including; Bitter Orange, Rose Noir and Sweet Almond & Macaroon, so the demand for these £3.99 candles is most definitely still there!

And now Aldi, also popular for it much lauded skincare brand Lacura, is set to bring back its ‘dupes’ of some of the biggest and most iconic skincare launches.The collection of products is inspired by much loved premium beauty brands, such as; Pixi, Yves Saint Laurent, Liz Earle, Clinique and Elizabeth Arden to name a few and since special buys are only ever available for 2 weeks you can bet consumers are at the ready!

According to trade title The Grocer, Aldi has racked up double-digit value sales gains in the beauty category – thanks, mostly, to its ever-growing Lacura range. The figures show that there’s been a 14.1 per cent increase in Aldi’s beauty value sales – more than any other discount retailer, and ahead of Boots and Superdrug too. With these clever look-a-like launches it’s not hard to see why!

Aldi Moisturiser

Lacura Moisture Boost, £4.99, Aldi
Clinique Moisture Surge 72 Hour Auto Replenishing Hydrator, £37.

Really dry skin will always be grateful for an application of Clinique’s cult Moisture Surge, but fans say the Aldi alternative can deliver comparable results.

Aldi says: ‘Keep your skin looking plumped, smooth and soft with the addition of this moisturiser. Sure to get you feeling and looking as confident as ever this intense moisturiser is ideal helping with fine dry lines.’

Aldi Healthy Glow Tonic

Lacura Glow Exfoliating Tonic, £3.99, Aldi
Pixi Glow Tonic, £18

The Laura Glow Exfoliating Tonic contains the same percentage of glycolic acid (5 per cent) as the Pixi original, and the packaging looks strikingly similar too.

Aldi says: ‘Not only does it remove impurities and brighten your face, the glycolic acid improves your skin texture – leaving you feeing soft and smooth.

Aldi Hot Cloth Cleanser

Lacura Hot Cloth Cleanser, £3.99, Aldi
Liz Earle Cleanse & Polish, £15.50

The much loved Liz Earle cleanser won’t have you needing to hide the receipt in the nearest bin – but Aldi’s alternative will save you even more. The outside might not look like a direct match, but devotees to the original say what’s inside is just as good.

Aldi says: ‘Harnessing the powers of rosemary, cocoa butter, chamomile and eucalyptus oil, this two-step cleansing system contains a creamy cleanser to remove make-up and a muslin cloth to gently exfoliate your skin.

Aldi Miracle Cream

Lacura Miracle Cream, £3.99, Aldi
Dupe for: Elizabeth Arden Eight Hour Cream Skin Protectant, £25.

Soothing chapped lips, fixing cracked heels, nourishing dry hands – is there anything that Elizabeth Arden’s multipurpose wonder can’t do? Not really – but the same is also true of Aldi’s version.

Aldi says: ‘Designed to help your face feel fabulous, this cream works to soothe any dry skin whilst also containing anti-inflammatory benefits. The Miracle Cream will also work to comfort minor weather burns, scrapes and abrasions.

Aldi Pink Clay Mask

Lacura Pink Clay Golden Glow Mask £6.99, Aldi
Sand & Sky Australian Pink Clay Porefining Face Mask, £39.50

When Aldi first dropped this Sand & Sky ‘me-too’ back in 2018, it sold out fast. Now for 2020 the store has brought an updated version back, along with a pink clay hot cloth cleanser (£3.99) and pink clay exfoliator (£2.99), both of which have also had to be restocked after multiple sellouts.

Aldi says: ‘Pink clay is the perfect cleanser for use on dry, sensitive or oily skin, as it gently cleanses the skin and helps remove dead skin cells. Containing extracts of mangosteen and pomegranate, it will leave your skin feeling soft and revitalised. This brightening Lacura Pink Clay Golden Glow Mask helps to hydrate and enhance skin, making it the ideal addition to your skincare routine.

Aldi Overnight Repair Concentrate

Lacura Overnight Repair Concentrate, £4.99, Aldi
Kiehl’s Midnight Recovery Concentrate, £38

Kiehl’s prides itself on being the UK’s top luxury anti-ageing facial oil, and Lacura’s £5 alternative might not quite manage to knock it off its top spot – especially as it uses a different blend of essential oils. However, it does promise to rejuvenate your complexion while you sleep.

Aldi says: ‘Containing rosehip, jojoba, hemp and chai oils, this indulgent oil helps to reduce fine lines, improve skin moisture and regenerate the skin overnight. Let this oil rejuvenate your skin while you sleep, so you have more time to yourself in the day.

Aldo Booty Balm

Lacura Booty Balm, £6.99, Aldi
Sol de Janeiro Brazilian Bum Bum Cream, £18

A cult beauty favourite, the Sol de Janeiro Brazilian Bum Bum Cream is an icon on the internet thanks to its firming properties from the inclusion of Guaraná, a native Amazonian plant whose fruit contains one of the most potent forms of caffeine on the planet. Aldi’s version doesn’t contain the wonder fruit, but apparently offers comparable results in its equally colourful tub.

Aldi says: ‘Firm skin and add glow with this luxurious Lacura Booty Balm. With a summery fragrance, this is a great easy way to get summer body ready. Whether your day takes you to the beach or the park, make sure you are always dressed for the occasion when you have this in your cosmetic collection.

Aldi Night Cream

Lacura Caviar Night Cream, £6.99, Aldi
La Prairie Skin Caviar Luxe Cream, £384

One of the first products to put Aldi on the beauty map, Lacura’s night cream brings you the benefits of caviar extract, as well as a generous dose of hyaluronic acid, without the high-end price tag. If you already know and love this tub, try the Day Cream, which also retails for £6.99.

Aldi says: ‘With its anti-ageing formula, you can be sure that you are looking your best as this rich cream helps regenerate skin during the night.

Image Source: You Magazine and Refinery 29.